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NewMedia Insider Report wrote:
Subject Line: A Disc on a Key, Manage Your Web Content, A New Worm, and
NewMedia Insider Report - What's Next on the Net
Thursday, August 9, 2001
This newsletter sponsored by: Nanotech-Planet.com
:::Feel free to forward this, but please don't cut it:::
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This Week - from Bob Woods, NewMedia Managing Editor
In our weekly review, we take a look at a neato device that allows you to
copy files between computers. Best thing of all? It fits on a keychain!
Beware the company's claims of PC-to-Mac compatibility, though. We have
that plus a bunch of advertising/marketing news and Microsoft's latest
courtroom foray in the Business section.
Also, Microsoft supports the separation of content and site design, with
its new Content Management Server--we'll have a preview. Also, we'll look
a successor to VRML, a cheap (read: inexpensive) Flash creation tool, and
free MP3 streaming technology. All of that and more in Design/Development.
In Technology, a new worm that's like Code Red is crawling across the Net.
Problem is, it has a payload that's more destructive than Code Red -- we
have details. We'll also play around with numbers, with eight keys to a
"sane security strategy" and five tips for avoiding job burnout.
And please keep in mind that NewMedia.com now carries daily news--the spot
to quickly find out What's Next on the Net...
** Announcing NanoTech-Planet.Com and Conference & Expo**
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and Gov't agencies reviewing/investing in this breakthrough
field. Conf.- Boston 11/29-30 http://www.nanotechplanet.com
THIS WEEK'S NEWS
A Disc, on a Key? (A NewMedia REVIEW)
The new DiskOnKey is a nifty gadget that lets you copy files from, to or
between computers. Pretty cool, eh? But don't count on it working between
PCs and Macs, even though it says it can.
IAB Releases Rich Media Specs
Continuing its efforts to woo traditional advertisers to the medium, the
Silicon Alley-based Interactive Advertising Bureau is aiming to promote
the adoption of ads with animation and interactivity.
Study: Pop-Under Ads Can Backfire
Campaigns like X10's have massive reach but little staying power with
consumers, according to Jupiter Media Metrix. Thank God.
Study: Advertisers Will Buy Into Premium Inventory
The trick is defining that inventory, amid large amounts of unused Web ad
space, or so says Jupiter Media Metrix.
Ad Spending to Rebound, Digital Marketing to Soar
A new study sees a light at the end of the online advertising tunnel. But
what comes out when the market emerges will be part digital marketing,
part Internet advertising.
Microsoft to Appeal Antitrust Case to Supreme Court
Arguing that Judge Thomas Penfield Jackson's findings should be
invalidated, Microsoft asks the Supreme Court to hear its appeal.
It's the Content Management, Stupid
Content management "issues"--yes, the bad ones--generally result from
infrastructure and technology problems. Learn how strong software and
solutions can save you thousands of dollars--a day.
Offline Brands Bringing E-Commerce to the Masses
As Internet-only retailers struggle with profitability, and the
all-important holiday season approaches, new research finds the big
offline brands that dominate retailing in the U.S. are driving mainstream
Internet Politics Insider
The Copyright Office convenes hearings regarding proposed fees that
webcasters would pay to the copyright owners of songs, while the debate on
Internet taxation continues. We have all of that and more in this week's
Internet Politics Insider, courtesy the Association for Interactive Media
New: Content Management Server 2001
The latest of Microsoft's .NET Enterprise Servers, Content Management
Server 2001 allows for the creation of dynamic Web sites where content is
maintained separately from site design.
Web3D Consortium Launches Successor To VRML
Silicon Valley group totes launch of the X3D open standard as a
new-generation successor to the 3-D equivalent of HTML.
If you like Flash, you will love a product called Mix-FX. You will also
like the fact that you don't have to risk reaching retirement age before
it begins working on your Web page.
Having created a fully XML compliant document base, you now need a
flexible tool to publish it to the Web. Anastasia allows you to create
user-personalized output from any portion of any XML/SGML document.
New: Collaborative Connect
Closing an online sale sometimes requires a personal touch. Chordiant's
new Collaborative Connect allows your reps to chat and browse directly
with your online customers in real-time.
Digital Media Group Rallies Around Copyright Law Changes
Ye salvation shall come by way of legislation! At least that is what DiMA
hopes for the Music Online Competition Act proposed by Congress.
New: Free MP3 Streaming Technology
AudioBase's free MP3 streaming applet, AB3, lets developers put audio into
a Web site without needing to use plug-ins.
SAP Portal Powers Getronics' U.S. Intranet
Four thousand Getronics employees will reap the benefits of improved
internal communications with SAP's help.
** WE DO THE WORK - YOU GET THE HEADLINES **
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New Worm On the Loose
A new worm, utilizing the same vulnerability as the Code Red worm, is
spreading across the Net with a much more dangerous payload than its
8 Keys To A Sane Security Strategy
The insidious Code Red worm plaguing computer systems worldwide provides a
sobering reminder to IT professionals that security isn't part of their
network -- it is their network. Our IT consultant looks at eight elements
integral to a successful security strategy in the cyberspace age.
Five Tips for Avoiding Burnout
Do you feel guilty when you take time off? Do you overload yourself with
work or have trouble saying no? You may be at risk for burnout. We offer
some tips for CIOs and other IT execs to find balance in spite of a hectic
Network Management Software
To confuse tech matters, a new bit of marketing nomenclature has hit --
eBusiness Infrastructure Management. We examine the differences (if any)
among infrastructure, network and system management software.
Study: Salaries Not Top Concern for IT Pros
A Computerworld survey found that IT workers are satisfied with their
salaries, but want more challenges and more training. Meanwhile, people3
found the average tenure of an IT professional is less than three years.
All Along the Watchfire
Inktomi partners with the maker of automated Web site management software
to spiff up search technology across corporate networks.
Oracle9i Finds Its Voice
A partnership with eight other companies means Oracle9i Application Server
can interface with vocal commands that can be spoken directly into a
handset or hands-free device.
MORE NEWS (From the internet.com Network)
Lurking beneath the ethics of the legitimate e-tailer are the unscrupulous
e-commerce sites that damage the reputation of online shopping. So, how
does an honest site appear trustworthy to consumers?
Internet Advertising Malaise Starves Out the Hunger Site
The decline in Internet advertising has affected even some of the sites
that were launched with the best of intentions, like the Hunger Site, the
RainforestSite, the BreastCancerSite and GreaterGood.com.
Content Reminders and Tips
E-mail marketing should help you drive traffic to your Web site to build
your business. We have some tips on reviewing your e-mail communications
to check for what may be ailing you if you're not getting those coveted
responses that yield dollars.
Dealing With a Soft Market
The ad market is softer than a gummy bear that's been in a pocket during
this week's heat wave. How should buyers and sellers all live in harmony
until things improve?
New: WebTrends Enterprise Server 4.0
New features include special software for tracking the effectiveness of
banner ads, understanding shopping carts and streaming media, distributing
data and analyzing StoryServer log files.
Macromedia Flash 5 Developer's Guide
This chapter covers some specific techniques for building 3D symbols and
animations in Flash, as well as a broad overview of the major areas of
interest in the huge and fascinating world of 3D.
Advanced Web-Enabled Applications and Services Architecture
We explain how to avoid common mistakes when dealing with Web-enabled
application architecture. We also have a robust example of how to build an
expandable solution using XML and XSLT.
This cool app transitions between images with a mosaic effect.
Select an image and this script will give the size of that image. It will
also allow you to change the size and see what it looks like.
Introduction to Input Validation with Perl
How can we make software that withstands malicious input attacks? We can
start by minimizing the set of entities our software trusts and by
vigorously validating all input.
Keeping Up with the Patent Office
PatentAlert is an agent that searches the U.S. Patent and Trademark Office
database on your behalf, and sends you e-mails that include descriptions
of new patents in the fields of your choice.
Jailed Russian Programmer Out On Bail
Dmitry Sklyarov was originally arrested for giving speech about
circumventing Adobe eBook Reader software.
IPv6: The Future is Now
Cisco's Steve Deering warns that the costs of a slow rollout of IPv6 are
being felt now--while nations and corporations that are implementing IPv6
ahead of everyone else are reaping the early bird's reward.
Little Brother is Watching You
We delve into the dark world of tools that would monitor the behavior of a
company's employees and even prohibit them from viewing streaming content
on sports sites!
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